||US (work from home)
||As a key member of the Marketing team, the Director, Corporate Marketing will provide the strategic planning and tactical execution of the company’s product development and marketing plans for both new and existing markets. This individual is responsible
for supporting marketing and communications activities relative to the Corporate function. This role is responsible for all marketing strategies, messages and execution surrounding our Corporate products and services. Responsibilities involve lead identification
and analysis of market drivers, reporting on client, competitor and product intelligence, developing and executing on client satisfaction surveys and conducting market research projects. The Director, Corporate Marketing effectively executes on all product-marketing
fundamentals and reports to the Vice President Solutions Marketing.
Brand Management and Marketing Strategy
Develop and implement strategic and tactical marketing plans and forecasts to achieve company objectives. Develop and manage Corporate marketing budgets and determine marketing priorities. Work with Sales and Marketing team to establish naming conventions,
visual imagery and messaging in support of Corporate strategy and overall Cotiviti brand strategy; register trademarks as appropriate to defend IP and update as required.
Client Insights and Competitive Intelligence
Monitor and understand current trends and environmental status of the industry to develop marketing and product options to capitize on realities. Responsible for lead identification and a thorough understanding of market drivers. Conduct market/client research
and solicit input from Operations leaders; apply these insights in product development and management, product marketing strategies, and sales and marketing communications. Develop and maintain understanding of competitors’ product portfolio; evaluate features
and benefits relative to Cotiviti’s offerings. Incorporate insights in product development and management and product marketing communications.
Establish and maintain consistent corporate imaging throughout all product lines, promotional materials and events. Create content and deliverables that articulate the features, benefits, and business value that Cotiviti’s services deliver. Collaborate
with Marketing Services to manage the messages, graphics and other website content specific to the Corporate function. Represent Cotiviti at trade shows and events to promote products.
CERTIFICATIONS & LICENSURES:
SKILLS & EXPERIENCE:
7 plus years marketing experience required
Frameworks / Libraries
Django Rest Framework
Backbone + Marionette
Docker and Docker Swarm
VPC (including Subnets, Route Tables, Network ACLs, Security Groups, etc.)
- We are an Equal Opportunity Employer.
- Please view Equal Employment Opportunity Posters provided by OFCCP
- Cotiviti is an Equal Opportunity Employer. The Company provides equal employment opportunities to all applicants for employment without regard to gender, sexual orientation or preference, gender identity or expression, race, color, religion, national origin,
ethnicity, ancestry, age, marital status, pregnancy, childbirth or related medical conditions, mental or physical disability, veteran status or any other characteristic protected by federal, state or local law, ordinance or regulation.
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